OTC Power

A new provider of clinical studies and strategic advice has entered the market to revolutionise non-prescription medicines and related products.

For the first time, an alliance with Orange OTC Research has been launched specially for consumer healthcare in Europe.
Behind Orange OTC Research are industry experts including Juliane Hellhammer from the contract research organisation daacro GmbH & Co. KG, Dr. Stefan Sandner from the pharmaceutical service provider Diapharm GmbH & Co. KG and Dr. Burkhard Breuer as well as Dr. Marion Breuer from the contract research organisation proinnovera GmbH. As CROs and consultants, these partners pool their specialist knowledge within this joint venture to counteract the trend of flattening OTC product profiles. The aim is to create new opportunities for market presence using creative study designs and modern technologies for consumer healthcare products. Juliane Hellhammer explains, “Our OTC studies are established on a scientific medical basis but also contribute study designs that are adapted to the products’ special market requirements. This is considerable added value in comparison to traditional marketing studies.”

An Innovation for the consumer healthcare sector

The strategic approach and the specialisation as a consumer healthcare CRO for prescription-free medicines and related health products such as “nutraceuticals” and “cosmeceuticals” is a completely new concept in Europe.

As a result, Orange OTC Research has taken a pioneering role in detrivialising consumer healthcare products. Dr. Stefan Sandner emphasises the point: “By combining sound market knowledge, regulatory OTC expertise and custom-focused studies, we are now giving manufacturers the option of repositioning their products and brands off the beaten path – thanks to innovative and medical regulatory safeguarded claims.”

Background information:

Orange OTC Research is a cooperation between three specialist service providers with decades of experience in the consumer healthcare and pharmaceutical industries. Diapharm GmbH & CO. KG (www.diapharm.com), with its headquarters in Münster, has been operating as a service provider and consulting company for the consumer healthcare and pharmaceutical sectors since 1988. Founded in 1997 in Münster as a full service CRO, proinnovera GmbH
(www.proinnovera-cro.de) undertakes all services involved in clinical studies and regulatory demands, both on national and international levels. Daacro GmbH & Co. KG
(www.daacro.com), the contract research organisation based in Trier, has been designing study concepts and designs focused on CNS since 2003, carrying out clinical studies and evaluations and, upon request, also writing the corresponding academic publications.